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We're a very small outfit with a simple gripe.

Why we built Vitals

We got tired of watching other outfits take advantage of people who simply want to eat better. Too many nutrition apps charge a lot of money for what amounts to a calculator and a food list — and then wrap it in a subscription that never ends. You pay month after month, year after year, and the moment you stop paying, you lose access to your own numbers.

That never sat right with us. Tracking your macros and planning your meals shouldn't require a recurring bill. So we built Vitals as a workbook you actually own. You buy it once (or grab the free Lite edition), and it's yours to keep. It lives in a spreadsheet on your computer — no account to manage, no app to update, no subscription quietly draining your card.

How we keep it honest

Because Vitals is just a workbook, there's no copy protection locking it down, and we don't want there to be. We'd rather treat you like an adult than build a wall around a spreadsheet.

What you can expect from us

That's it. No funnel tricks, no dark patterns — just a tool we'd want to use ourselves, sold the way we'd want to be sold to.